Everest Group: North American Enterprises Spend Twice as Much on Efficiency-Focused Tech Than on Marketing-Focused Digital Solutions

North American enterprises are applying digital technologies to solve business problems across all enterprise functions, not just sales, marketing, and customer support, according to research from Everest Group. This is in spite of “digital interaction” dominating today’s IT business conversations. According to the report, North American enterprises spend twice as much on digital technology to [...]